Do you know that the usage of mobile applications grew over 115% in 2013 from 2012 alone?
For a start, the engagement between people and their smart phones is increasing at an ever-growing rate. Whether there are a group of people waiting for a bus or sitting waiting before an appointment, the chances are that a large percentage of them are browsing the net on their phones. Already this is helping businesses become more ‘efficient’, in that users are engaging with a company’s software, whereas not too long ago, this intended free time was usually spent on reading newspapers and magazines.
As user interest increases and more traffic gets directed towards your application, there is a higher chance of increased sales for you. With handheld devices, the “Push notification” feature enables you to remind the user about a subject relating to your application, even when they are currently not interacting with their smart phone. For example, reminding customers about their abandoned shopping cart. In addition to this, technology enables you to track where exactly your customers are navigating to on your application. You can therefore distinguish what’s most popular amongst the app, and what you can improve
Firstly, it's vital to note that the relationship between individuals and their smartphones is only growing. You only have to visit a public place - be it an office reception, train station or even restaurant to see swathes of people browsing apps via their smartphones. However you view this as a cultural trend, it's clear that the development of apps gives businesses a chance to market to customers in new and more efficient ways via targeted and specially developed pieces of software. Just a few years ago, leisure time was spent reading print material. Today it is spent browsing apps belonging to brands, news sites, social media and more.
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